CUSTOMER MANAGEMENT PLATFORM
Engaging your customers has never been more important.
Cogensia’s Customer Management Platform (CMP) is the solution that drives deeper customer relationships.
Integrate data to know your guests
Target guests based on behaviors
ROI Reporting on all CRM campaigns
Align with current digital partners
Benefits the entire organization
Do you have customers that you need to know more about? Do you run an eClub that delivers the same messages to all members without knowledge of their dining habits or who they are in life? Do you need to do more with fewer resources and better measure your digital marketing? Our Customer Management Platform provides you with:
- A 360° view of your customers
- Real time access to your customer data
- Growth in your marketable customer universe
- Results driven though personalization
- Measurable digital marketing results and campaign ROI
Do you lack quantifiable information about your guests? Would actionable feedback from guests at your local restaurant level improve your culinary and service experience? Our Customer Management Platform can improve your operations by:
- Knowing your guests’ dining habits
- Understanding guest satisfaction at a local level and take action
- Using guest data and feedback to optimize your menu
- Measuring impact of servers, atmosphere and food on guest satisfaction
- Delivering 50 completed surveys per location per month
Does your organization seek a central data-rich actionable customer database? Are you faced with integrating multiple systems and tools inside and outside your organization? Do other parts of the organization have customer data needs that are hard to prioritize while operating the business? Our Customer Management Platform provides you with:
- Consolidation of your disparate customer data
- Secure, cloud-based environment; PII compliant
- Minimal effort from your team
- Expanded data sources
- Real time data access across your organization
- Measurable marketing effectiveness
Do you know which customers are driving your top and bottom line? Do you want to know more about your marketing ROI? Is your organization focused on driving profitable guest relationships? The Customer Management Platform provides you with:
- Closed-loop ROI reporting on marketing campaigns
- A 360° view of your customer base
- The profitability of your guest portfolio
- Real time customer data access across your organization
PER LOCATION RESULTS
WHAT OUR CLIENTS SAY
This team of dedicated targeting and personalization experts knows how to get you up and running quickly with the Customer Management Platform. Trigger programs, from new customer to lapsed and unengaged stimulation programs, and variable campaigns are designed and delivered to build a CMP marketing plan. We can serve as an extension of your team to get the most out of the platform. We work on email templates, versioning templates, loyalty programs, and comprehensive customer-centric marketing planning and implementation.
Our team of data scientists develop guest insights, customized marketing segments, and machine learning to deliver the right message to the right guest. This includes integrating guest behaviors, such as dining habits at your restaurant, dayparts, food and beverage preferences, with demographics, lifestyles, and competitive information to give you a complete roadmap for 1:1. Of course, everything is available through the Customer Management Platform for targeting, personalizing, and measuring.
The Customer Management Platform provides the cloud-based technology that powers guest marketing and personalization. The platform integrates with your existing email provider, mobile app, and loyalty program to ensure that you can execute personalization in your own environment. We work closely alongside your IT organization to ensure compliance, and, of course, to share the data within your organization as you see fit.
Cogensia’s IntelliBase™ database contains over 200 million individuals, with contact information, demographics, and lifestyles. This database is used to match with your POS data to identify previously unknown customers, so you can market directly. On average our clients find between 7,500 to 10,000 customers per location. In addition, transactions can be matched to your eclub as well, so you know how your marketing is driving results. IntelliBase™ is intelligent, too – our machine learning technology delivers customized prospecting lists that deliver results.
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